Tales of the Road – Teaching our children the importance of road safety
EACH year, more than 1600 children aged 11 and under are killed or seriously injured on Britain’s roads.
During the summer months, our children are more active outdoors and are therefore more at risk from potential road hazards. Teaching our children the importance of road safety is paramount, and to help drive the message home, the Department for Transport has launched the Tales of the Road campaign.
You or your children may already have seen a short feature about The Boy Who Didn’t Look for a Safe Place to Cross in cinemas or on the TV. While beautifully filmed and accompanied by a memorable rhyme, this feature is designed to appeal to seven to 11-year-olds while emphasising the dangers of crossing the road where oncoming cars cannot be easily seen.
The accompanying website features fun and interesting activities designed to encourage our children to consider their actions carefully by emphasising the potential consequences of their actions. Find interactive games, a free desktop wallpaper, a printable activity pack, plus more “gory stories” to educate through entertainment.
A recent addition to the site is the section for cycling safety where both children and parents can learn about road safety for junior cyclists. Find information about safety equipment, bicycle maintenance and download The Highway Code for Young Road Users.
Visit the family-friendly Tales of the Road website to learn more about this campaign.
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